Beginner’s Guide

This beginner’s guide will provide you with expert tips for getting started, a checklist for your brand, and helpful follow-up links to use while growing your brand.

  • Getting Started

    • Pick a Good Name

    Something recognizable, short and sweet, and includes phrasing giving people an idea of what the channel is about.

    • Decide What Category You Fit Into

    This will help you frame your content in a way that allows you to reach the specific audience you’re targeting.

    • Be Consistent

    Having a consistent schedule will ensure that your audience always knows when your next piece of content is available. This can also help you work around other things going on outside of YouTube.

    • Improve Every Video.

    Take any feedback and lessons learned from your previous videos and use it to continuously improve your content.

    • Utilize Best SEO Practices

    Add as many relevant keywords as you can, include those in the title and description, add chapters and captions, add an end card, and include an interesting HD thumbnail. All of these contribute to your SEO score, and will increase the odds of your videos showing up in search results.

    • Include Links to Your Other Platforms in the Description

    Providing people with as many ways to interact with you is key in keeping them coming back for more.

    • Add Playlists

    Playlists are another contributing factor to your SEO score, and are a great way to keep the audience watching your content by keeping them in a loop of content.

    • Add a Comment, Pin it, and Heart it

    Adding a pinned comment that engages the audience and “hearting” it will help show YouTube that there are people interacting with your content. Videos with higher interaction are more likely to be recommended.

    • Backlinking

    Backlinks are links from other sites that point to your page. The more backlinks you have, the more of a positive impact your channel will see.

  • Getting Started

    • Pick a Good Name

    Something recognizable, short and sweet, and includes phrasing giving people an idea of what the channel is about.

    • Decide What Category You Fit Into

    This will help you frame your content in a way that allows you to reach the specific audience you’re targeting.

    • Be Consistent

    Having a consistent schedule will ensure that your audience always knows when your next piece of content is available. The more frequently you stream, the more likely it is that your stream will appear in results. That being said, it’s important to balance content creation and your personal life.

    • Improve Every Stream.

    Take any feedback and lessons learned from your previous streams and use it to continuously improve your content.

    • Utilize Best SEO Practices

    Understand what keywords your target audience is looking for and incorporate them into your stream title, description, and tags.

    • Backlinking

    Backlinks are links from other sites that point to your page. The more backlinks you have, the more of a positive impact your channel will see.

    • Equipment

    Having the right equipment is important, as if people can’t see and hear you properly they will immediately click away.

    • Overlays

    Having informative overlays can not only provide information about your channel to the audience, but can also create engagement with the viewers. However, having too much on screen can be distracting. Keeping it simple, streamlined, and informative can keep the audience engaged and informed.

  • Getting Started

    • Audio is Everything

    Having great audio is by far the most important part of podcasting. If people don’t like the way your podcast sounds, they won't listen.

    • Video is Secondary

    If you plan on having a video podcast, you should still focus on audio as over 80% of podcasts are consumed as audio-only. That being said, if you plan on having a video podcast making sure you have high quality video and eye-catching visuals is a must.

    • Pick a Good Name

    Something recognizable, short and sweet, and includes phrasing giving people an idea of what the channel is about.

    • Decide What Genre You Fit Into

    This will help you frame your content in a way that allows you to reach the specific audience you’re targeting.

    • Be Consistent

    Having a consistent schedule will ensure that your audience always knows when your next piece of content is available.

    • Utilize Best SEO Practices

    Adding as many relevant keywords as you can, including those in the title and description will help with your search results.

    • Include Links to Your Other Platforms in the Description

    Providing people with as many ways to interact with you is key in keeping them coming back for more.

    • Backlinking

    Backlinks are links from other sites that point to your page. The more backlinks you have, the more of a positive impact your channel will see.

    • Networking

    While this is important on any platform, it is even more important in podcasting. Reaching out to other podcasters will allow you to put yourself in front of their audience, or have them bring their audience to your show.

  • Getting Started

    • Audience Engagement

    Audience engagement is everything on TikTok. You’ve no doubt heard about TikTok Challenges, and these are popular for a reason. Creating something that encourages your audience to create response content is huge in spreading your content.

    • Audio

    Having catchy, entertaining audio in your content is key. This is a big part in keeping an audience invested in your content. Having a trending song in your videos will make it so people are more likely to watch the entire video. However, make sure you fully understand the trend around the music before using it. Check out TikTok’s Commercial Music Library to make sure the music is able to be used on the platform.

    • Keeping the Content Real

    The TikTok audience is tech-savvy, and knows how to tell if content is overly produced. You’ll want to make sure that hopping on a current trend makes sense for your brand. Making content that feels authentic to your brand, and is targeted towards your audience.

    • Audience Overlap

    You have your target audience, but there are also times where another audience may overlap with yours. For example, there may be a page that features cleaning products. This could overlap with the ASMR community with scrubbing videos. Try to find ways to overlap your core audience with segments of other audiences.

    • Timing

    It’s important to keep your message short and direct. According to TikTok, over 60% of all videos with the highest click through rate promote their message within the first 3 seconds. Start with a hook to grab the audience’s attention, maintain that attention with emotion, great audio, and fast transitions.